The ABC News anchor says: “George Merlis knows everything about blasting through the background sound and making your point. He is not just a great coach for acing a media interview. His rules work for all of life. You can use them on TV, at meetings, on job interviews, on dates or ordering a pizza by phone! He’s talking about being the most effective you.”
With all due respect to Ms. Sawyer, we can’t claim the book will really improve pizza-ordering, but “Merlis on Media Mastery” will fulfill the promise of its title by giving readers the skills to ace any interview.
From his unique perspective as the original host of “Good Morning America,” this broadcast professional who has conducted at least 25,000 live television interviews, writes: “The well-prepared interviewee can always get his or her message across, no matter how skilled the interviewer. George Merlis’s fine book details how to meet the media and prevail.”
“Merlis on Media Mastery” explains in detail how you can become that well-prepared interviewee, beginning with interview agenda preparation and continuing on to the vital techniques for working those agenda points into any media encounter.
The best-selling author and film critic writes: “Being media savvy is an essential survival skill in the 21st century. I am constantly amazed at the smart, successful people who stumble and stammer when a camera is pointed in their face. George Merlis’s book will help media neophytes become media pros.”
Answering media questions is a craft that can be learned, not an art that is instinctive. “Merlis on Media Mastery” teaches that craft in twelve comprehensive chapters.
Author, celebrity journalist and editor of People Magazine’s online people.com News Daily, says: “Written concisely, expertly, entertainingly, and — above all else — helpfully, George Merlis’s book reveals the secrets of what goes into a good interview and builds up a reader’s confidence to plunge into the media fray. The result? Even I’m ready for my close-up, Mr. DeMille.”
“Merlis on Media Mastery” covers the media waterfront, from puff pieces to investigative exposés and equips readers with the tools they need to control any and all media situations.
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II. Thou Shalt Know Thy Listener: You are not talking to a reporter, you are talking through a reporter.
IV. Thou Shalt be Quoteworthy. How to make your agenda into compelling soundbites.
V. Thou Shalt Not Lie, Evade, Speculate nor Cop an Attitude. Outlining the pitfalls of an interview and methods to avoid falling into them.