EXPERTS ENDORSE MERLIS ON MEDIA MASTERY

Diane Sawyer

The ABC News anchor says: George Merlis knows everything about blasting through the background sound and making your point. He is not just a great coach for acing a media interview. His rules work for all of life. You can use them on TV, at meetings, on job interviews, on dates or ordering a pizza by phone! Hes talking about being the most effective you.

With all due respect to Ms. Sawyer, we can’t claim the book will really improve pizza-ordering, but “Merlis on Media Mastery” will fulfill the promise of its title by giving readers the skills to ace any interview.

 David Hartman

From his unique perspective as the original host of “Good Morning America,” this broadcast professional who has conducted at     least 25,000 live television interviews, writes: “The well-prepared interviewee can always get his or her message across, no matter how skilled the interviewer. George Merliss fine book   details how to meet the media and prevail.

“Merlis on Media Mastery” explains in detail how you can become that well-prepared interviewee, beginning with interview agenda preparation and continuing on to the vital techniques for working those agenda points into any media encounter.

Leonard Maltin

The best-selling author and film critic writes: Being media savvy is an essential survival skill in the 21st century. I am constantly amazed at the smart, successful people who stumble and stammer when a camera is pointed in their face. George Merliss book will help media neophytes become media pros.

Answering media questions is a craft that can be learned, not an art that is instinctive.  “Merlis on Media Mastery” teaches that craft in twelve comprehensive chapters.

 Stephen Silverman

Author, celebrity journalist and editor of People Magazine’s online people.com News Daily, says: Written concisely, expertly, entertainingly, and above all else helpfully, George Merliss book reveals the secrets of what goes into a good interview and builds up a readers confidence to plunge into the media fray. The result? Even Im ready for my close-up, Mr. DeMille.

“How to Master the Media v3.0” covers the media waterfront, from puff pieces to investigative exposés and equips readers with the tools they need to control any and all media situations.

 

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What’s Inside

If you think it’s the old dictionary definition: “A report of a recent event,” think again. In our new, digitally-driven age, with 24-hours news outlets competing for audience, the definition has changed to “a report that captures and holds an audience’s attention.” Media mastery starts with understanding how to create and express an agenda in ways that capture and hold an audience.
The interview is the basic currency of the media’s economy. Few stories are assembled without interviews. That’s why media mastery is really interview mastery.
I. Thou Shalt be Prepared: the two critical elements for interview preparation
II. Thou Shalt Know Thy Listener: You are not talking to a reporter, you are talking through a reporter.
III. Thou Shalt Practice, Practice, Practice, the bad joke, good advice commandment.
IV. Thou Shalt be Quoteworthy. How to make your agenda into compelling soundbites.
V. Thou Shalt Not Lie, Evade, Speculate nor Cop an Attitude. Outlining the pitfalls of an interview and methods to avoid falling into them.
How to master any interview, the interviewer’s seven dirty tricks — and how to handle them and 11 rules for acing an interview.
Looking good on TV, handling television interviewers and the challenge of live interviews.
Girding for battle: facing off against “60 Minutes” and its imitators.
Handling an ambush interview and surviving a radio shoutfest.
The oldest and the newest media have a lot in common.
Radio’s very special demands and challenges, the good news and bad news of phoners.
Making the most of situations when you begin from a position of nearly complete control.
How to create a crisis communications plan; how to communicate in an actual crisis.