Learn by Experiencing; Learn from the Experienced.

Praise from ABC News Anchor Diane Sawyer
“George Merlis knows everything about blasting through the background sound and making your point. He is not just a great coach for acing a media interview. His rules work for all of life.”

Media Training

Our comprehensive, customized and effective training techniques were developed by founder-president George Merlis and are informed by his career in senior positions at network broadcast and major market print media outlets. Formerly the day city editor of the nation’s largest afternoon newspaper and executive producer of Good Morning America, the CBS Morning News and Entertainment Tonight, Merlis conducts all our workshops.  For more on media training, click here.

Presentation Training

An effective presentation is a blend of agenda, materials and techniques; in other words, a performance. Like a good television show, a compelling presentation performance, uses production values to deliver content. We approach presentations with this unique, producer’s point of view and teach agenda creation, graphic support, delivery techniques and mastery of the all-important Q & A session. For more on presentation training, click here.

Crisis Communications

The essential challenge of communicating in a crisis is gathering, controlling and disseminating information in a fluid situation. We offer consultation services to help organizations build crisis communications strategies in advance as well as guidance for clients who find themselves in the midst of critical events.  For more on crisis communications consultation services, click here.

Founder-president George Merlis is available to speak on a number of media subjects.

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The Book, “How to Master the Media v3.0”
David Hartman, the original host of ABC’s Good Morning America, says:  “George Merlis’s fine book details how to meet the media and prevail.”

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Media Mastery Lessons from The Best of Enemies

BY George Merlis

By George Merlis Conservative icon William F. Buckley, Jr., founder/editor of the National Review,  and liberal iconoclast Gore Vidal, author, essayist, playwright and activist, had a long-running bitter, feud. “The Best of Enemies” an excellent documentary from Academy Award-winning director Morgan Neville compellingly tells the story of that feud. The film opens in New York [...] [...]

6 years ago / No Comments





Two Grabbers for Every Agenda Point

BY George Merlis

By George Merlis A number of clients have asked me if I would write a blog on the Brian Williams Choppergate scandal. Well, I have. It was for another outlet, Zocalo Public Square and it was posted before his six month unpaid suspension was announced.  If you’re interested, there’s a second link to that column [...] [...]

7 years ago / No Comments





The Worst Case Scenario

BY George Merlis

By George Merlis What is the worst case scenario in a media interview? Well, it’s only a slight exaggeration to say that the worst case scenario being asked to speculate on… the worst case scenario. Here’s a teachable moment about that; it’s based on a recent interview about the Ebola epidemic. As I’ve stipulated in [...] [...]

7 years ago / No Comments