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The Worst Case Scenario

BY IN BLOG On 09-10-2014

By George Merlis What is the worst case scenario in a media interview? Well, it’s only a slight exaggeration to say that the worst case scenario being asked to speculate on… the worst case scenario. Here’s a teachable moment about that; it’s based on a recent interview about the Ebola epidemic. As I’ve stipulated in [...] [...]

4 years ago / No Comments

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Mastering a Skype Media Interview

BY IN BLOG On 01-05-2014

Skype interviews have become so pervasive I’ve added a component on them to my media training workshops. Skype gives TV outlets a quick, cost-efficient way to add interviews to a story.  Print outlets use Skype video interviews in the website versions of stories and online media use Skype interviews extensively and have for a long time. [...] [...]

5 years ago / No Comments

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Eschewing Obfuscation & Obscurantism (With Help from Einstein)

BY IN BLOG On 07-03-2014

You might call this the dictionary.com blog post.  Let’s start with “Eschew Obfuscation” a once-popular ironic saying.  dictionary.com offers this definition for obfuscate: Which brings me to David Brooks of the New York Times, the philosopher-king of newspaper columnists who confused and bewildered (but did not stupefy) me recently. Increasingly over the years, Brooks has [...] [...]

5 years ago / No Comments

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MAR

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Friends in the Media? Ask Bode Miller About That.

BY IN BLOG On 23-02-2014

The Winter Olympics have ended, so this is a good time to put into perspective the controversy about NBC Sports’ Bode Miller interview. Plenty has been written that emotional exchange, but here’s a refresher:  Miller, 36,  tied for the bronze medal in the men’s Super-G, making him the oldest Olympic skiing medalist ever. But the [...] [...]

5 years ago / 1 Comment

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Good Communications Means Never Having to Say You’re Sorry

BY IN BLOG On 11-02-2014

The tag line for the sappy 1970 movie, Love Story, was “Love means never having to say you’re sorry.” Good executive communications means never having to say you’re sorry, too.  Perhaps a lot of MBA candidates cut class the day that lesson was taught at business school.  The latest high visibility apologizer is Tim Armstrong, [...] [...]

5 years ago / 1 Comment

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