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Handling False Equivalencies in an Interview

BY IN BLOG On 15-12-2013

Recently, a client presented a case of false equivalencies in a media situation and asked me how to deal with such an ambush.  In a false equivalency, a media outlet, usually overeager to find two sides to a story, accords equal credence and weight to a specious or discredited idea to balance it off against [...] [...]

5 years ago / No Comments

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DEC

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How NOT To Handle a Crisis

BY IN BLOG On 12-11-2013

I have a lot of rules for handling rough questions in a crisis situation; here are two of the most important: 1. Don’t repeat the negative words in a question. 2. Don’t evade.  Unless you live in a cave without Internet access, you know, healthcare.gov, the federal sign-up site for the uninsured, debuted October 1 [...] [...]

5 years ago / No Comments

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NOV

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The Berlin Wall, Best Prop Ever

BY IN BLOG On 20-06-2013

[This blog was originally posted on June 20, 2013] This post has only one point applicable to media training, but I think it may be instructive in other ways.  It was inspired by President Obama’s address at the Brandenburg Gate in Berlin on June 19 [2013].  That speech had particular significance for me because it [...] [...]

5 years ago / No Comments

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JUN

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Radio: It’s NOT TV Minus the Pictures

BY IN BLOG On 09-02-2013

[This entry was originally posted on 2/19/13 Many years ago I wrote a political novel called “VP” and the publisher, William Morrow,  booked some promotional media interviews for me.  At the time of publication, I happened to be traveling across the country with a group of ABC News correspondents so the publisher’s publicity department took [...] [...]

6 years ago / No Comments

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FEB

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