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Media Mastery Fundamentals VI — Polishing Your Answers

BY IN BLOG On 10-05-2009

In media training workshops I stress that a major goal of any media encounter is to have the resulting story convey your interview agenda, preferably in your words.  So you want to phrase your major points in compelling, soundbite language: “gotta use that” language.  We want the reporter, upon hearing your answer, to say to [...] [...]

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Media Mastery Fundamentals V — The Good Answer Radio Stations

BY IN BLOG On 01-05-2009

There is an old expression in media training that there are no bad questions, only bad answers.  In other words, someone who is on his or her game can use any question to lead to their chosen answer; to take control of the interview situation. Last time I explained how to bridge from a reporter’s [...] [...]

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