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Media Mastery Fundamentals IV — Bridging & Flaggin

BY IN BLOG On 30-04-2009

The last installment of The Fundamentals dealt with your interview agenda:  how to create one and how to make it come alive; how to make it compelling to the journalist.  First your have your ideas — the message points — and then your craft the Grabbers that turn the ideas into soundbites or pull quotes. [...] [...]

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The Fundamentals of Media Mastery III — Your Agenda and Grabbers

BY IN BLOG On 03-04-2009

In an early news conference during his first term in office, President Obama was asked why it took several days before he expressed outrage about the notorious bonuses received by AIG executives after the government bailed out the insurance company.  He answered,  “I like to know what I’m talking about before I speak.” Knowing what [...] [...]

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