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Fundamentals of Media Mastery II — What is News?

BY IN BLOG On 25-03-2009

(Second in  series of postings that will give newcomers to the challenge of media mastery the basics and give alumni of our media training sessions a quick refresher) When Dr. Steven Chu is the Nobel prize-winning physicist who headed the U.S. Department of Energy was asked what he liked least about his new job.  His [...] [...]

8 years ago / No Comments

25

MAR

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The Fundamentals of Media Mastery — I.

BY IN BLOG On 19-03-2009

  [This series of postings will give newcomers to the challenge of media mastery the basics and give alumni of our media training sessions a quick refresher.] Anyone equipped with an agenda can turn most media encounters to his or her advantage.  The key word in the last sentence is “agenda.”  An agenda is the America Express [...] [...]

8 years ago / No Comments

19

MAR

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